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Guidelines for the evaluation of institutional effectiveness

Institutional effectiveness is a systematic and ongoing process of planning, evaluation, and improvement. An institutional effectiveness program aids in decision-making and improvement of an institution by collecting, analyzing, and acting upon data and information related to the goals and outcomes developed to support the university mission and purpose. According to the Southern Association of Colleges and Schools Commission on Colleges, institutional effectiveness is central to its philosophy of accreditation and is a core component of its Criteria for Accreditation. While engaged in its pursuit of quality, an institution is expected to document quality and effectiveness by employing a comprehensive system of planning and evaluation in all aspects of the institution.

As stated above, there are three constituent elements essential to institutional effectiveness: planning, evaluation, and improvement. These three components make up the circle of institutional effectiveness in which continuous improvement and refinements on goals and methods are undertaken to ensure that the needs, purpose, and mission of an institution are being met. Therefore, it has become a great necessity to develop a broad-based system to determine institutional effectiveness appropriate to the needs, purpose, and mission of an institution in its peculiar context by employing a variety of assessment methods and demonstrating the use of the results of planning and evaluation process for the improvement of educational programs, student services, and administrative processes. 

Purposes:   

           The purposes for TROY-Dothan to assess and evaluate its institutional effectiveness are IMPROVEMENT and ACCOUNTABILITY, both of which are of vital importance to the advancement of the University. We have recognized that the main purpose of institutional effectiveness is to improve the educational programs, student services, and administrative processes of the University. At the same time we have realized the necessity for us to meet the needs of accountability to the accrediting agencies, the legislatures, the public, and the students. Accordingly, the issue of institutional effectiveness has become central to the standards for our academic and service programs as well as to SACS accreditation.

Thus the guidelines for the assessment and evaluation of the institutional effectiveness of the University have been developed. 

Focuses:  

TROY-Dothan institutional effectiveness assessment and evaluation focuses on five major areas of organizational functions:

1.      Instructional/student learning outcomes;

2.      Student services outcomes;

3.      Outcomes of administrative processes;

4.      Public service outcomes;

5.      Research productivity.

            The assessment of instructional/student learning outcomes is the key to the institutional effectiveness of TROY-Dothan. It is the assessment and evaluation of program effectiveness for the degree programs offered at TROY-Dothan. To determine the program effectiveness, we need to assess and evaluate student outcomes in the cognitive, affective, and performance domains. A program is considered to be effective if students have the knowledge, skills, and values as expected (required) at the completion of their programs of study and can perform by applying their knowledge and skills to the needs of their employers or to their advanced academic pursuits. Faculty leadership and ownership are also essential to the success of instructional/student learning outcome evaluation, for faculty are in the best position to identify program outcomes and the strategies to be used to measure those outcomes.

            The assessment of the outcomes of student services and administrative processes is closely related to the program effectiveness and hence to the success of student learning. The quality and effectiveness of student services and administrative processes of TROY-Dothan ensure a high student retention rate and the full completion of student programs of study. Regular evaluation of the outcomes of student services and administrative processes will enable different offices and departments to function effectively to their full capacity and to provide compatible academic environment for TROY-Dothan students to achieve their goals as a result of their TROY-Dothan educational experiences.

            To provide services to the community and aid in the economic and social development of the Wiregrass Region is one of the major goals of TROY-Dothan. In addition to offering various degree and non-degree programs to serve the needs of the community, an important indicator of TROY-Dothan’s satisfactory public services and its capacity to meet the growing market needs of the community is that organizations of the region are satisfied with the employment preparation of our graduates and keep hiring our students when they graduate. To assess the outcomes of our public services will make us aware of our graduates’ work performance and of the needs to improve and upgrade our educational programs to meet the needs of the region.

            Research productivity reflects the academic level of a higher education institution. Increased research productivity will not only improve teaching performance and enhance student learning outcomes, but will also improve the image of a university and raise its reputation. Regular assessment and evaluation of research productivity is a good way to identify the academic level of our university and determine how research can help improve teaching and learning outcomes at our university.

           All these assessments and evaluations will be of significance to the fulfillment of TROY-Dothan’s mission and the achievement of its Strategic Objectives in the TROY-Dothan Strategic Plan.   

Principles of Good Evaluation Practice: 

            The American Association for Higher Education (AAHE) has developed the following nine “Principles of Good Practice for Assessing Student Learning”:

1.      The assessment of student learning begins with educational values.

2.      Assessment is most effective when it reflects an understanding of learning as multidimensional, integrated, and revealed in performance over time.

3.      Assessment works best when the programs it seeks to improve have clear, explicitly stated purposes.

4.      Assessment requires attention to outcomes but also and equally to the experiences that lead to those outcomes.

5.      Assessment works best when it is ongoing, not episodic.

6.      Assessment fosters wider improvement when representatives from across the educational community are involved.

7.      Assessment makes a difference when it begins with issues of use and illuminates questions that people really care about.

8.      Assessment is most likely to lead to improvement when it is part of a larger set of conditions that promote change.

9.      Through assessment, educators meet responsibilities to students and to the public.

            All these principles will be used as the foundation for the development and maintenance of the effectiveness of educational programs, student services, and administrative processes at TROY-Dothan. 

General Procedures for Assessment and Evaluation of Institutional effectiveness: 

1.      Assessment Contact Person:

            The dean, director, or manager will be the person responsible for institutional effectiveness within each division. He/she will serve as the division’s liaison for assessment and evaluation and coordinate the assessment projects for the division. The Office of Institutional Research and Effectiveness will be in close contact with him/her and check on the implementation of the evaluation plan. 

2.      Evaluation Committee:

The TROY-Dothan Institutional Effectiveness Committee will be responsible for institutional effectiveness within the whole university. The committee will plan broadly and coordinate all activities of institutional effectiveness assessment and evaluation across divisions. The committee will also assist and provide input to the deans, directors and managers and work with them to complete the assessment and evaluation process.           

3.      Evaluation Plans:

            In the Spring of each year, each division will be required to develop an evaluation plan and have the plan on file with OIRE. Based on the Strategic Plan of the University, the plan should include:

                 a. Objective statements;

                 b. A statement linking the objectives to the TROY-Dothan Strategic Plan for Mission

                     Statement;

                 c. Expected outcomes;        

     d. Assessment procedures and criteria;

                 e. Follow-up procedures for using assessment results;

                  f. Procedures for reporting assessment and follow-up results.

            Note: These objectives will be used in the budget allocation process. 


1.      Review of Evaluation Plans:

            Once the evaluation plan is made, each division will be required to review its evaluation plan at the beginning of each quarter. If the plan needs to be updated in order to ensure that objectives and outcomes are still relevant and that all necessary areas are addressed, a memo needs to be forwarded to OIRE, stating the reasons for changing the evaluation plan. 

2.      Role of the Office of Institutional Research and Effectiveness in the   AAssessment and Evaluation of Institutional Effectiveness:

                 a. Coordinate the efforts of assessment and evaluation of institutional effectiveness in each division;

                 b. Check with each division regularly on the progress of the implementation of their plans and see to it that the evaluation plan of each program and office is carried out to the letter;

     c. Provide technical expertise for the assessment and evaluation activities of each division;

     d. Provide resources and references on assessment and evaluation; (A library of assessment and evaluation resources and references needs to be established in the Office of Institutional Research and Effectiveness)

     e. Compile results of assessment and evaluation of institutional effectiveness from each program and office and report to the leadership of the University for decision making and improvement. 

3.      The Office of Institutional Research and Effectiveness’ Routine Efforts in Assessment and Evaluation of Institutional Effectiveness:

            The Office of Institutional Research and Effectiveness will provide each program and office with the information collected through the routine assessments and evaluations it conducts for institutional effectiveness. Based on the Focuses of assessment and evaluation, the surveys to be conducted by the Office of Institutional Research and Effectiveness are:

                 a. TROY-Dothan Graduate Follow-up Surveys;

                 b. TROY-Dothan Employer Satisfaction Surveys;

                 c. TROY-Dothan Continuing Student Satisfaction and Priority Survey;

                In addition, the Office will conduct ad hoc research to collect necessary information for the institutional effectiveness of the University. In the year of 1998-1999, the Office will conduct TROY-Dothan Undergraduate/Graduate Retention and Graduation Rates Study, TROY-Dothan Non-Returning Student Survey, and Wiregrass Region Educational Needs Analysis.                        

Review of Assessment and Evaluation Results: 

            According to SACS, it is extremely important to document all assessment and evaluation activities, results, and uses for institutional effectiveness. Once assessment and evaluation activities have been conducted, resultant data must be synthesized and analyzed, and then documented. For this effort, the following steps must be taken:

            First, the evaluation committee will need to develop and determine levels of performance for each expected outcome, based on the evaluation plan. These expected levels will then be used to evaluate the outcomes of performance. Through these processes, areas of weakness will be addressed and areas of strength can then be identified.

            Second, assessment and evaluation results used will be documented. For this purpose, each division must provide a yearly report to the Office of Institutional Research and Effectiveness, stating in detail how assessment and evaluation results are used for improvement and/or for decision making and planning for the next academic year. This report should include any changes made on the basis of the assessments and evaluations and how the program or office responded to the previous changes.

            Finally, the Office of Institutional Research and Effectiveness will produce a comprehensive annual report, based on the reports from each division, and submit the report to leadership of the University.

Final Remarks--Closing the Loop of Institutional Effectiveness: 

            As stated in the Introduction of the Guidelines, the institutional effectiveness process is an ongoing planning-assessment-improvement circle, in which continuous improvement and refinement on goals and methods of an institution are undertaken. In order to ensure the completion of this process, or close this circle, all the three basic functions of the process must be completed. This is called “to close the loop” of institutional effectiveness as a special term of SACS. Again, to close the loop, the following essentials are to be taken completely:

            1. Planning and stating central expectations of program or performance outcomes;

            2. Identifying and/or developing appropriate assessment and evaluation procedures;

            3. Conducting assessment and evaluation activities as planned;

            4. Using the resultant assessment data to evaluate the extent of outcome accomplishment;

            5. Based on the findings of assessment and evaluation, developing and implementing specific strategies for improvement and enhancement;

            6. Modifying program and performance expected outcomes based on the enhancements and starting the circle over.

            Institutional effectiveness concerns everyone working with the University and therefore it is everyone’s duty to care about and make efforts to help ensure the institutional effectiveness of the University. With collective efforts of all faculty and staff, TROY-Dothan will fulfill its missions and achieve its goals for educational excellence.      

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